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Web Survey Bibliography

Title Looking for data in all the right places
Source PC Week, 13, 42, pp. 51-52
Year 1996
Database EBSCOhost
Access date 22.07.2004
Abstract Opinion. Discusses how online focus groups can be an efficient, less expensive way of getting customer feedback. Comments by Hugh Davis, president of Greenfield Online Research; Immediacy, the major advantage of an online focus group; Drawbacks of using focus groups for feedback; Suggestions from researchers. INSET: Staying focused.
Access/Direct link EBSCOhost (abstract)
Year of publication1996
Bibliographic typeMagazine article
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Web survey bibliography (4086)

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